In this blog I’m going to be sharing an insight into pricing yourself as a graphic designer and where the hell to start. I want to make you aware that there is no right and wrong answer into what you should be charging, but it’s more about valuing yourself.
Charge a project rate and not hourly:
The question I get a lot is how to set your prices? For me I charge a project rate and do not charge an hourly rate, this is just my preference and have found it works best for me. Charging hourly didn’t work at all as you may be an experienced designer who knows how to do things quickly so getting paid this way just makes no sense. So what is a project rate? It’s an overall cost of the project which means once I know everything I have to design for the brand, I can work out the cost for the project, taking into consideration my time, value and the actual style of the brand. Each brand can be so different so it’s super important that you roughly know how much time it’s going to take you to create the design. For example a more typography based logo is going to take me less time than an intricate illustrative logo, therefore I would charge more for the illustrative logo.
It’s down to confidence:
When I first started my business I had no clue what to charge because I was just starting out. I was charging round £40 for a logo package because I was not confident in my design ability and knew I needed to try and build up a portfolio of clients. At this stage in my design career I felt confident with charging that, and my confidence soon grew once I got more and more clients. I then got to a stage where I found I was resenting myself for even charging so little, so then upped my prices to what I felt comfortable with. I think it’s all down to a confidence thing. The most common question I get asked is ‘what should I be charging?’ and the answer I always give is ‘there is no right answer I can give you but it’s whatever you feel confident charging and how much you value yourself and your time’. You will find as your confidence grows, you will start valuing yourself more, therefore you’ll get to a point and realise that what you’re charging isn’t enough for the amount of time you’re putting in. If you feel like this, you need to up your prices.
Don’t showcase your prices:
I think a lot of designers are unsure whether to share their prices online. I used to do this but saw no benefit in it. Therefore I do not put my prices out anywhere as i do think it can put people off. If someone has a budget in mind and your price is below or above that’s potential clients you’re losing!! I get more interest now of people filling out my enquiry form. I just think of it as if someone really wants me to be their brand designer, they won’t be offended by the price because it will be so worth it for them. It also means you can increase your prices whenever your existing skills and quality of work has improved.
If you’re at a stage where you’re confident with your design ability but want to increase your prices and justify it, then here are some ways to do so:
1. Change your approach to how you communicate with clients: I use an online enquiry form (google forms) for potential clients to get in touch with me where they can upload a mood board and tell me exactly what they’re after. I used to do everything through DM’s but just felt this was very careless. I find speaking to people over email just makes things seem a lot more professional and so much easier for me.
2. Next is brand proposals. When I first started out I would send my client over a few images of their logo and that was it. Thinking about it now, it’s just crazy that I did that. So now I put together around a 10-12 page brand proposal with their whole brand from logos, fonts, mockups, explanations of why I’ve done certain things and so on. I’ve found this to be sooooo successful and so worth the time I put into it. When your client can see everything in one document it can really bring the branding to life.
3. Lastly you can learn a new skill - if you take time to learn a new skill or even brush up on existing skills this can justify a price increase because you have invested your time to get better. You can then take these skills and implement them into your business therefore giving your clients more value.
I know this may sound strange but I have honestly found charging more has got me more interest. It’s like people have more trust in you because of the price you charge. For example someone who charges around £20-£40 for a logo just doesn’t give you the reassurance that you’re going to get something great. Whereas a package worth say £400 makes you feel more confident with that person because it’s a lot more money and you know the value you’re going to get out of it. Make sure your quality of work reflects your prices.
If you have any questions about pricing yourself as a graphic designer pop me a message on Intsagram or on my youtube video. Just remember pricing yourself is all about your self worth and valuing yourself!